PlanetMae, LLC — Woodville, WI
We help companies navigate digital transformation and the AI revolution by combining deep technical execution with graduate-level technology management strategy.
Meet the Founder
Founder & Principal Consultant
Tony is a rare hybrid in the consulting world — a practitioner who can architect a GraphQL service layer AND present a technology roadmap to a C-suite boardroom. With deep experience in enterprise platform development at companies like Catch & Release and Creed Interactive (serving Delta Dental, Stryker, the University of Minnesota), plus a Master’s in Management of Technology from UMN’s Technological Leadership Institute, Tony bridges the gap between deep technical execution and strategic business leadership.
The Differentiator
Most digital agencies are run by developers who learned business on the fly, or by MBAs who can’t review code. Tony’s M.S. in Management of Technology from the University of Minnesota’s Technological Leadership Institute explicitly bridges this gap.
Anticipate technology disruptions before they arrive. Build strategies that capitalize on emerging trends, not react to them.
Systematic frameworks for evaluating, prioritizing, and executing on innovation opportunities that align with business objectives.
Replace gut instinct with rigorous analysis. Every recommendation is anchored in data, metrics, and measurable outcomes.
Our Capabilities
Enterprise-grade capability. Small and medium business accessible engagement.
Rock-solid platforms that power your business today.
Custom themes, headless architectures, and enterprise CMS solutions.
WooCommerce, Shopify, and Magento builds optimized for conversion.
Reliable hosting with proactive monitoring and maintenance.
React, Next.js, TypeScript, Vue.js — performant, accessible interfaces.
Node.js, GraphQL, REST, and microservice architectures at scale.
Bridging the gaps between product, design, development, and QA with user-centered design thinking.
The roadmap from where you are to where you need to be.
Start here. A fixed-scope, fixed-price strategic engagement that maps your technology landscape and delivers a prioritized 12–36 month investment roadmap.
End-to-end guidance for modernizing legacy systems and processes.
From concept validation to market-ready product execution.
Systematic innovation frameworks aligned to business strategy.
Protect and leverage your technology assets strategically.
Turn raw data into actionable intelligence and competitive advantage.
Position technology products for maximum market impact.
Executive-level technology leadership, flexibly engaged.
Intelligent systems that work while you sleep.
Evaluate your organization's preparedness for AI adoption.
Build intelligent products that learn and improve over time.
Automate repetitive processes with smart, adaptive systems.
Integrate large language models into your products and workflows.
Rapid prototyping of visual AI and machine learning applications.
Executive workshops that demystify AI and identify high-impact opportunities.
Autonomous AI agents that handle complex multi-step tasks.
Strategic AI leadership for organizations not yet ready for a full-time hire.
Interactive Tool
The Difference
“I don’t just build features. I build scalable systems that drive business growth.” — Tony Birleffi
Track Record
React.js + TypeScript UGC licensing platform with a modular GraphQL service layer and DataLoader for batch-caching millions of search results.
Internal application that improved process efficiency by 40%. Designed a microservice API in Node with CRUD operations communicating with MongoDB.
Broker calculator tool with a content migration from WordPress to Contentful and a legacy PDF quote generator ported to PHP for higher traffic.
Learning tool application with a backend CMS utilizing Moodle for educational content delivery.
Prototype using AI/ML to assess animal health from captured images with vector search and cloud storage.
Web app for capturing and analyzing home showing data using AI/ML comparison reports, with ChatGPT-enhanced analysis.
Knowledge-based website for Nagios customers, migrated and converted from Joomla to WordPress.
Migration from Drupal 7 to WordPress with a custom plugin to pull CRM engineer projects to the public site.
Migrated from Drupal 7 to Drupal 8/9 with a new, refreshed theme for the University of Minnesota.
Migrated from Drupal 7 to Drupal 8/9 with a new, refreshed theme for the UofM Carlson School.
Migrated their WordPress blog to a new, improved theme and design for the Creative Memories brand.
Migrated from Concrete5 to Drupal 8/9 with API calls for playlist, radio play, and donation forms.
New WordPress website with custom architecture to support daily sermons based on different religious calendars.
New WordPress website with custom architecture for custom reservations for their business.
New WordPress website with custom architecture for the library events.
Architected and built 5 new websites on Magento 2.0, integrated with a NetSuite backend for skincare eCommerce.
Maintained and upgraded the online store with a robust API backend for higher traffic and improved payment gateway for insurance registration.
Architected and built in Magento 2.0 before being ported over to Shopify for streamlined operations.
Custom WooCommerce system and plugin for shipping ski gear and selling memberships for storage, maintenance, and shipping.
High-performance, SEO-friendly marketing website migrated from WordPress to Next.js with server-side rendering.
WordPress marketing website with custom gated content for different user permission groups.
Donation-supporting website maintained and updated year over year with Laravel backend integration.
WordPress website for Kiaptu Wish.
New WordPress theme designed to drive more enrollment for the university.
WordPress website for an exterior/interior design service.
Social Proof
PlanetMae stepped in and saved the day. Their knowledge of WordPress and web technologies not only made our website more powerful, faster, and search-engine-friendly, but it also cut costs on more than one occasion. PlanetMae’s ‘get it done’ attitude and friendly demeanor make them a pleasure to work with.
PlanetMae has proven to be an invaluable resource — the all-too-rare combination of responsive, fast, and expertly knowledgeable. PlanetMae’s ability to contribute across all facets of development from front-end to back-end to hosting to API integration perfectly suits the varying and diverse needs of our clients.
Our Toolkit
Whether you need a technology roadmap, an AI-powered product, or a trusted Fractional CTO — the conversation starts here.